By John Souter
Here are Seven Reasons why every good
website creator should also be a proficient web writer:
1. The
Words Are the Most Important Part of Virtually Every
Website.
It is the words on your website that
proclaim your message. Those words will be the most
important element of your site -- much more critical than
its graphics or physical layout. If you are limited only to
graphics, it would be difficult to say much. But if you are
limited only to words, you can sell and tell a lot.
Because the words on your website are vital
to its success, you will want to hire a web designer who
knows how important the words are also how to use them
effectively in order to achieve the success you want with
your website.
2. Writing
for the Internet is Different Than Writing for Other
Mediums.
Anyone who has researched web traffic knows
that on many web pages, you have only a few SECONDS to
grab and hold your reader's attention before he
clicks the "back button" and disappears forever. This is why
writing for the Web is a true ART that Web authors must
study carefully. If your web pages don't "grab your reader"
quickly, you risk having no audience at all.
So beware of website creators who are only
interested in graphics and design. Creating a website with
very little attention to the words is like designing a sleek
racing car and popping a lawnmower engine under the hood.
3. A Good
Website Creator Will Take the Time to Understand Your
Business.
You can't write about something you don't
understand -- at least not effectively. Because your business is unique,
any web designer
who wants to create a website for you must have a basic
understanding of your business and what makes it different. If
a web designer is unwilling to engage in a little research
on your business,
on your competition and on the discerning the unique nature of your message, he
will not be able to create a website that clearly communicates your message.
4.
Clear Writing Defines Your Website's Purpose.
If the writing is not clear and to the
point, your readers won't understand what you're trying to
say. This is SO common on the Web -- How many times have you
come to a website that just doesn't make any sense?
And if the Web Designer doesn't know how to
write his meta tags properly, the Search Engines won't be
able to list your site with the appropriate search terms,
and then few will be able to find it. This is why it is so
important that the written words and the meta tags on each
of your Web pages are crafted together to be a clear and
simple explanation of what you are trying to say.
Because foggy thinking confuses people and
keeps them from grasping your message, you want to choose a
website writer who understands how to write your site
clearly and concisely.
5. Web
Writers Should Understand the Importance of Using Search
Terms in Their Writing.
A good web copywriter is also a good
marketing writer. One of the most important tasks of web
writers is to research the terms people type into Google and
Yahoo in order to find what they are looking for. It is easy
for any website copywriter to find out what terms are being
used as well as what terms your competition is using so you
can find the words which will best promote your website's
unique view. Once the popular terms are known, he will be
able to craft them into each of your web pages for your
visitors and for search engine optimization.
6. A Well
Organized Website Is Easier to Write.
If a website will have several pages, it is
important for it to be clearly organized. The "flow" of
traffic within a website should be organized and designed
carefully so that it is easy for visitors to find what they
are looking for.
Before a single page is created, it is
important for your design writer to outline what will be on
each of those pages of your site. This will help you see the
big picture, and how everything will hold together, before
you ever authorize the website to be created.
Well organized sites are also much easier to
write because each page is designed to have its own purpose,
and so the web designer will see more clearly -- right at
the beginning -- what he must accomplish.
7. You
Want Your Website to Be Written With a Personal Touch.
In this impersonal age, people often
distrust websites that don't feature a real person. Your
visitors are much more likely to respond to your message if
they feel it is coming from a flesh and blood person. Make
sure that your web writer understands this truth and
includes a lot of your personality within your site. You're
website will have a greater chance of being successful.
I like to practice what I preach. My photo
and my contact information is clearly contained on this
website because if you choose me as your website author and
web designer, you will be dealing directly with me.
So What Are My Qualifications
To Write Your Website?
I have written almost 60
hard-bound and paperback books. My books have been
translated into eight languages, won awards and one was
offered on national television. I have also authored
more than 20 websites. My written words on the web have
brought in well over $2,000,000 worth of business for my
Hawaii wedding company.
When I work on a
client's website, I treat the web copywriting like its for
my own website. My solid
free lance writing background and website writer success
assures you I know how to put together well-crafted websites
that sell.
If you are looking for a web writer who is
also a marketing writer, I may be your man. If you need a freelance website
author to create your website, let's talk. Call me or drop an email using the button
below to talk about your website project.
